Car? or toaster?

Am I the only one who thinks that this is a terrible marketing campaign? "What's better? Driving a car? Driving a toaster? What about driving a cardboard box?" If you ask me, this doesn't say much about the kia.

You can drive a car

or you can drive a toaster

you can drive a car

or you can drive a toaster

you can drive a car

or you can drive a toaster

you can drive a car

or try a cardboard box

I will NOT be buying one. ever.

also...why hamsters? do they evoke some sort of sense of security? Do people really love their childhood pet hamsters and recall the times they spent together. The hamster running around in a little ball, cleaning all the urine-soaked cedar chips from the bottom of the cage, listening to the incessant squeaking of a wheel while trying to sleep? WHAT MEMORIES!!!